OUR STORY

We Were the Problem. So We Changed.

2013
Joined Mattel
Joined Mattel
We met at Mattel (the world’s biggest toy company at the time) and it was an amazing chapter in our lives. We were surrounded by creativity, play, and iconic brands. We’re incredibly grateful for everything we learned, and for each other. But being on the inside, we started to notice things that didn’t sit right with us.
2015
Patterns Emerging
Patterns Emerging

Over time, we saw how wasteful the industry has been. Billions of plastic toys, oversized packaging just for shelf presence, and little thought for what happens after. It wasn’t just the volume—it was the mindset. Short-term impact, long-term waste. And we realised
 it didn’t have to be that way.

2018
Enough is Enough
Enough is Enough

We decided to make something better. We reimagined what games could look like – designed with sustainability from the start. No plastic, no giant boxes. Just smart, compact, recyclable design. It would’ve been easier not to, but that’s not the future we believe in.

2020
First Prototype
First Prototype

We spent years testing and refining Cases & Clues – not just with friends, but complete strangers. Every detail had to feel fun, clever, and worth returning to. We weren’t building a gimmick. We were building something people could actually connect through.

2023
We Launched
We Launched

We wanted a game that helped people feel closer not just entertained. Not more plastic, not more competition, just stories worth sharing. When we launched Cases & Clues, the response was instant. Within 18 months, over 120,000 people had played. Couples, friends, families laughing, solving, connecting. This wasn’t just a game, this was a movement.

2023
Games With Purpose
Games With Purpose

As we continue to grow we want to emphasise one thing – it’s never been about just puzzles or plot twists, it’s about what happens around the table – when screens go off, stories come to life, and people feel closer. We’re here to challenge an industry built on noise and clutter, and our mission is simple: build games that connect people, respect the planet, and feel as thoughtful as they are thrilling.